80% of major purchase shoppers start their research online, so it’s important to promote and advertise effectively on your Website.*
Financing should be a permanent option in the core navigation of your website. This helps repeat customers easily find information/links to manage their account while helping new customers easily find the information to apply for an account.
Just as you should promote financing in your store with well-placed signage and a trained sales staff, your online store should showcase promotional offers as well. Early awareness of financing options leads to higher approval rates and larger average tickets. In addition, promotional messaging at the product level can help minimize sticker shock and encourage add-on purchases.
Convey the consumer benefits of financing to add value to your private label credit card brand. It's easy to create a page within your site that presents the benefits associated with credit card use, such as Special Financing available, manage your monthly payments, and more.
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*Synchrony Financial 2013 Major Purchases Study