8 Tips for Using Social Media Effectively
Provide interesting, fresh information that is relevant to your customers. Social media posts should avoid looking like blatant commercials. You get better response when your posts are updated frequently with interesting new product information, announcements of special events or special limited time offers, and stories about customers' experiences with your business, such as photos of a new kitchen remodel or landscape project (with their permission, of course).
Create excitement with special offers. Special offers and discounts are extremely popular among social media consumers. Your customers will keep coming back if you give them a reason. Your social media customers also share your information with their social media friends, and that can bring new customers to your door.
Monitor posts and comments from customers and address concerns immediately. There will be times when you receive a negative post, but a kind, concerned response shows that you are serious about customer service and satisfaction. Offer to resolve complaints quickly. A positive response on your part will help enhance your reputation and you may win new customers.
Include social media in all of your marketing materials. Your ads, business cards, website and more should have icons/links or contact information for all the social media sites you use for your business. You can even place live social media feeds on your website so visitors can see your recent posts. Include social media buttons in all of your emails to drive additional traffic to your posts.
Social media interaction boosts your search engine ranking. The more people link to your website through social media, the higher your search engine optimization (SEO) ranking will be. That means your business could appear higher in the list when someone searches for key words associated with your business.
Consider local business listing sites. These allow consumers to search and find you in your local area. Some sites such as Yelp.com and Local.com, allow customers to post reviews and comments.
Follow the rules of the site. Each site has its own rules for free posts and for paid advertising, so check the site guidelines before you start posting.
Start Small and Grow
There are hundreds of social media platforms on the Internet, but it's best to start small. Create a Facebook page or Twitter account to see what kind of response you get. And remember, the best way to sell on social media is not to sell. Keep it informative, interesting and fun!